SOAP pushes communication deeper into organizational and societal culture. Simply, we don't start with Communication - we end with it. It is the final component of sustainability and corporate social responsibility. Not the first.
We guide clients through a variety of different processes to develop projects that enable them to reach their goals.
SOAP Strategy
Explore and architect the desired actions of your audience, the required beliefs, tactics and timing/location of inspiration. Strategy is designed to create moments of engagement; moments of change or loyalty.
SOAP Strategy ends with an understanding of the audiences, their motivations and the identification of the opportunities to change or reinforce stakeholder actions.
Our strategy workshops produce a graphic presentation of the strategic plan. Part road map, part Gantt chart, part production schedule, SOAP Strategy Posters are published commitments for your plan…suitable for framing.
SOAP Brand
Explore and craft the elements (emotional, practical, cultural) of your brand through workshops, exercises and reputation research. We then combine learning and our brand theories into smart design and communication programs.
A SOAP Brand is experienced in three ways:
1. Present - it is always action-based and creates progress.
2. Discrete - it is only one of its kind.
3. Culturally "phatic" - it is conversational, contains dialogue and, most importantly, it creates an "I" for both the brand and the consumer.
SOAP Operation
Explore your infrastructure and operations, provide sustainability and CSR planning, along with consulting recommended changes.
Working with a variety of strategic partners, we can manage an operational review to uncover potential soft spots and unrecognized galvanizing positivity. We can align executive team expectations, plot a course and develop strategic partnerships as you move closer to sustainability and modern value.
SOAP Culture
Explore your organizational culture and align it with organizational goals.
Culture can be defined as the collective unconscious of your organization. It is found in the bathroom and the boardroom. Your culture needs to align with your organizational goals. They are complex and moving. And can be understood and changed.
SOAP Culture project includes: Census, survey, ethnography projects, business goals understanding, space and architecture reviews, literature and language reviews, understanding corporate mythologies and stories, belief system cataloging and core values assessment.
