Green Heroes: How Cultural Icons Can Shape Market Understanding and How to Build a Brand That's Heroic.

Punk Rock, Greenwashing and the Mainstream.

The Odd Narrative of Green Marketing

Focus the Nation

Authorship, Language and Green-washing

A Beautiful Ambiguity: Language, LOHAS and the Mainstream

WholeRevolution - a metablog on whole living A community of likeminded individuals and organizations who live the Whole Life.

The LOHASIAN is a trusted guide to the LOHAS world.

The Environmental Leader is the web's perfect digest for executive daily green briefing. Subscribe to get daily doses of business-relevent environmental news.

MarketingProfs specializes in providing strategic and tactical marketing know-how for marketing and business professionals in organizations worldwide through a full range of online media.

John is riding with 102 other activist from NY to DC to bring a message to congress about climate change. He will be blogging each day and shooting video with the crew from Good Focus.

Our own collection of thoughts, insights, rants, rivalries, scores and opinions on the things that we do everyday. Everyone blogs. Everyone has a voice. As Orwell would say, it's doubleplusgood.

The SOAP Group has made a new home one block from the ocean.

Now available at Amazon.com, 75 Green Businesses You Can Start to Make Money and Make a Difference by Glen Croston

Activist-Employees of The SOAP Group launch a community bike program in Portland.

John sat in with other industry fold to help judge the green Effie awards.

"If you see a white bike, pick it up and ride it..."

The phrase and the concept - there is good money to be made in preserving the environment

"Greenwashing is fairly easy to sniff out."

The LOHAS principals exemplify a diverse marketplace for goods and services focused on sustainable living...

"The latest shift we've been tracking is the shift from demographic marketing ..."

"The latest shift we've been tracking is the shift from demographic marketing ..."