We are deep-tissue consultants, designers, pr experts, activists, video producers, strategists, anthropologists, photographers, web-developers, writers and educators helping companies and organizations maximize the value of their positive reputation. Most of us work and play in Portland, Maine. Our homebase is located one block from the ocean in the historic Old Port. Come visit us, we'll buy a round downstairs at Rosie's.
Our goal is to create and inspire complete ideas of change while we manage a lifestyle company where smart, creative people work.
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John Rooks, President and Founder |
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| John is responsible for business management, client development, strategy, education and measuring client's return on their investment. He received a master's degree from Clarion University where he focused on writing and cultural theory. John is a frequent writer and speaker on issue of marketing sustainability and culture. Download Speakers Bio Here. | ||
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| Core Advocacy: Authentic language. | ||
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Bob Rooks, P.E. Technical Director and Partner |
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| As our staff environmental engineer, Bob is responsible for data validation and technical studies. He holds both undergraduate and graduate degrees in engineering from Duke University. | ||
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| Core Advocacy: Right-angles. | ||
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Charlotte Mace Director of Sustainability Programs |
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| Charlotte has a degree in biochemistry from Bowdoin College, with a coordinate degree in Environmental Studies. Her specialty is crafting transparent sustainability reports using accurate data, authentic stories, and candid stakeholder feedback. | ||
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| Core Advocacy: Pie Charts. | ||
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Alisa Conroy, APR VP of Strategy and Partner |
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| Alisa is responsible for advocating for our clients across many publics using a myriad of strategies. From media relations to stakeholder engagement, she is the chief architect of strategic programs for our clients. Alisa has a degree in Public Relations and double minors in Political Science and Peace Studies from Xavier University. | ||
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| Core Advocacy: Calm abiding. | ||
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Liz Fisk, Account Manager |
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| Liz is responsible for implementing client advocacy strategies. She is a seasoned Account Manager having worked on national mega-brand accounts in both on-line and direct response. Liz has a degree in Anthropology from Skidmore College. | ||
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| Core Advocacy: Baked Goods. | ||
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Myra Adorno, Public Relations Associate |
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| Myra is responsible for implementing public relations initiatives and maintaining positive relationships with key media players. She has a degree in Mass Communications with a minor in Public Relations from the University of Maine. | ||
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| Core Advocacy: Fun. | ||
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Kelin Welborn, Art Director |
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| Kelin is responsible for printed materials and typography. She keeps the typography jokes flying and graduated from Ringling College of Art and Design with a BFA in Graphic and Interactive Communication and a minor in Photography. | ||
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| Core Advocacy: Cankles. | ||
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Zach Magoon, Art Director |
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| Zach is responsible for creative concepting and graphic design. Specializing in the web, he is also a skilled photographer, print designer and copywriter. Zach has a degree from Wheaton College (MA) where he focused on literature, studio arts and theater. | ||
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| Core Advocacy: Wellness. | ||
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Brooke Brewer, Video Storyteller |
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| Brooke lives for a good story. She worked for a series of non-profits for years, collecting amazing stories, and now tells those stories through film and video production. As a partner in the sustainable production company, goodfocus, she works with SOAP to produce creative, message-driven video content for clients. | ||
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| Core Advocacy: Activism as communication. | ||
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Daniel Stephens, Photon Junky |
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| Daniel is all about beautiful light and compelling story. As a member of the film faculty at Maine Media College he connects students with the history of filmmaking and its context in society. As a partner in the sustainable production company, goodfocus, he concentrates on melding compelling images with concise, insightful stories. | ||
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| Core Advocacy: Innovation. | ||
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Doug Stradley, Producer |
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| Doug is a storyteller who seeks the characters, events, ideas and technologies in everyday life that promote positive change. He studied Industrial Engineering at Northwestern University and Filmmaking at Rockport College. He is responsible for video development and production. | ||
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| Core Advocacy: World change. | ||
SOAP (Sustainable Organization Advocacy Partners) works for large and small corporations,
start-ups, governments, non-profits, traditional ad agencies and all the crevices in between.
