MORE THAN PROMOTE: A MONKEYWRENCHER'S GUIDE TO AUTHENTIC MARKETING
This book deconstructs two oft-competing concepts: promotion of consumption (marketing) and sustainability. It then attempts to reassemble those two things into something complimentary and new.
NOW Updated with a new Introduction. Read the new intro here.
“John Rooks’ More Than Promote represents a totally fresh take on marketing. One with the potential to elevate marketing, marketers, and sustainable marketing in one fell swoop.”—Jacquelyn Ottman, founder and president, J. Ottman Consulting and Author, The New Rules of Green Marketing
“More Than Promote is not just about green marketing -Rooks’ book dares us to do more. It’s about getting in the game and making a difference. It’s about making our lives and our work sustainable, honest, and real for each other and our planet, then telling our friends. Just read it and see for yourself. And go from marketing the change to being the change.” —Glenn Croston, Author of 75 Green Businesses and Starting Green, and founder of StartingUpGreen.com
“More Than Promote is more than a book! It teaches you how to make your company a citizen, your brand a real friend, and your work a way to help society.” —Diego Masi, Author of Go Green
Purchase and download a pdf of MTP here.