MODERN BUSINESS REQUIRES AUTHENTICITY WITH PROOF.
The concept of an Authenticity Audit is underpinned by the reality that within complex business structures are traces of previous decisions, policies, procedures, politics and ghosts that do not align with the current mission or marketing.
We developed the Authenticity Audit as a way to uncover Authenticity Gaps that contain friction, risk and opportunity.
We have open-sourced this audit protocol as a way to catalyze CSR program's ability to bring immediate financial value to the organizations that are brave to look into the dark corners to find contradictions.
Here's something funny. It's a video from 2011. Inside that video, you can see the early gestation of this protocol as I wrestle with the relationship between Authenticity, Sustainability and Marketing. You also get to see me pace like a caged tiger. Note: I had a VJ behind the screen mixing the video as I spoke. It was a well-recieved stunt, I wish the content had been more coherent though.
A FREE DOWNLOAD OF THE AUTHENTICATING REAL AUDIT PROTOCOL IS COMING SOON. COMPLETE THIS FORM TO BE NOTIFIED WHEN IT IS AVAILABLE.