I’m an independent consultant that builds and manages teams* for projects with cultural and environmental significance.
*think Rock and Roll supergroup
*think Rock and Roll supergroup
The right team. ONLY When you need it.
I’ve been working at the intersection of creative and sustainability services for over 20 years. I have a vast network of experts to pull from. I build teams from this deep bench to deliver results as efficiently and successfully as possible. This model is cheaper, more creative, and more effective than traditional consulting models.
We’ve been called the “Ocean’s Eleven” of sustainability consulting. If you have a project that is withering, stuck, or just too far down your to do list, we’ll take it. The thornier and harier the better.
We work internationally, but are based in Portland, Maine.
Our niche is making impact.
We have authored sustainability reports, completed complicated carbon accounting projects, developed sustainability plans, audited supply chains, managed stakeholder engagements, and helped engage employees around the world.
My favorite projects include the human side of sustainability, and helping to align corporate culture with sustainability goals. Ask me about our Authenticity Audits.
ONE. Interface Global – 18-month global employee engagement research project resulting in sustainability engagement strategy.
TWO. Clif Bar – Stakeholder work to develop a self-replicating employee volunteer program.
THREE. Daimler Chrysler – Sourcing and employee training for environmental compliance software platform.
FOUR. Subaru of America – Dealer-focused sustainability software pilot.
FIVE. VANS (VF Corp.) – Culturally-appropriate sustainability strategy development, employee workshops, C-suite engagement.
SIX. Wicked Joe’s Organic Coffee – B Corp Certification (and 2 year recertification with score improvement), including corporate policy development.
If you have ever wondered about how pop culture influences consumer perceptions of sustainability you should read EcoHegemony – Pop Culture’s Influence on Sustainability. Or Vice Versa. (75 pages)
Download a free copy here.
WE have launched products for major brands, developed multi-year communication strategies, conceived of and run off- and on-line events, developed software and custom apps, and managed promotions.
Most of our projects have one or two things in common – a positive impact on culture and/or the environment.
ONE. The World Bank – Branding and design for Leadership Development Training program in emerging economies.
TWO. The Ecology School – Marketing plan development for sustainability education campus (Living Building Community).
THREE. Northeastern Lumber Manufacturers Association – App development and documentary films supporting internal operations and the lumber industry.
FOUR. 526 Media Group – Corporate branding, web development for American bedrock infrastructure industries.
FIVE. NBC Universal – Web comedy series (Preachy Green) for NBC’s Green is Universal Earth Day Week celebration.
SIX. BigFix Inc. – Energy management software promotion using a fictional eco-activist group, the Carbon Free Radicals.
Promotions that market your greenness are cool. Promotions that have a positive social and environmental impact are even cooler (and more successful). This book includes case studies of promotions that succeeded and failed miserably at just that. It’s a guidebook for your next marketing campaign.
“John Rooks’ More Than Promote represents a totally fresh take on marketing. One with the potential to elevate marketing, marketers, and sustainable marketing in one fell swoop.”
—Jacquelyn Ottman, founder and president, J. Ottman Consulting and Author, The New Rules of Green Marketing
Download your Free PDF book here. (215 pages)
I have a master’s degree in cultural studies, and have worked in advertising and environmental consulting. I started a software firm to help SMEs measure their environmental footprint. Everyone has a TedTalk and so do I. I am a CF-L1 and CF weightlifting certified coach.
If you are curious about our model, or have an idea for a project, email me: email@example.com
Green Stages (Italy)
Center for Sustainable Design (UK)
Fourteenth International Conference on Environmental, Cultural, Economic & Social Sustainability (Cairns, Australia)
Boston College Center for Corporate Sustainability
University of Hawaii
Maine College of Art
Culture and Sustainability
Language and Sustainability
Trends in Sustainability Reporting
Green Marketing/Cause Marketing
Corporate Culture and Sustainability
From Soylent Green to Sharknado: Sustainability in Pop-Culture - a 50 Year Retrospective.