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SOAP WAS FOUNDED BY JOHN ROOKS, A CULTURAL THEORY NERD AND WHALE LOVER.

John has a 20-year career in sustainability working internationally helping progressive companies engage employees, supply chains and other stakeholders in matters of sustainability and risks related to climate change.  

He blogs at EcoHegemony: a philosophy of sustainability.

He speaks and writes frequently for conferences and magazines.  A list of recent topics include:

  • LOHAS, Language and the Mainstream
  • Punk Rock and Greenwashing
  • Activating a Heroic Brand
  • Authentic Language in Non-Profit Marketing
  • Language as Social Control
  • Being a Sustainability Punk
  • The Language of Sustainability
  • Authorship’s Role In Society
  • Transparency in Advertising
  • Fringe Language
  • Cultural Theory and Sustainability
  • Authenticating Real

Everyone has a TedX talk.  Here is John's:

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